Influence of Artificial Intelligence’s Usage on Financial Decision-Making of College Students of Agra City

Abstract

Artificial Intelligence shows tremendous growth in the past few years in every aspect of our life whether it can be in the field of education, entertainment, healthcare, finance, etc. It helps people in making personalized decisions in their life. This study particularly focuses on finance that how AI affects the decision-making ability of college students related to finance. Today’s youth are dependent upon the usage of Artificial Intelligence in every aspect of their life. Students are still in their learning phase and want to discover the world of finance, especially investment side. AI here helps them as a guide, mentor and teacher in exploring this world. It helps students compare different securities for investment and provides a detailed analysis of the shares, mutual funds and various securities. There are various applications that track the real time data of the financial behaviour of the students just like tracking their expenses, incomes, savings, etc. The data has collected through a questionnaire distributed among students through a google form and secondary data from various journals while the analysis has been done through regression and correlation. The result indicates that AI’s usage has a positive impact on financial decisions of student’s life and in managing the risk while there are various other factors also present in making finance related decisions.