Investigating the Relationship Between Online Advertising and the Level of Customer Satisfaction in Telecommunication Companies in Faryab Province

Pohaniar Yama Musammem

doi:10.55544/ijrah.3.1.13

Authors

Pohaniar Yama Musammem Department of BBA, Faculty of Economy, Faryab University, AFGHANISTAN.

DOI:

https://doi.org/10.55544/ijrah.3.1.13

Keywords:

Online advertising, customer satisfaction, written messages, website, social media

Abstract

Man is a needy being who has always sought to satisfy his needs throughout history, and in this regard, marketing science has taken an important role as the science of need recognition and mobility. Since the Internet plays an important role in quickly and cost-effectively disseminating information about products and services to attract and attract customer satisfaction, the importance of social media as an important online advertising tool to reach the target audience cannot be ignored. Easy access to information, the possibility of quick comparison of products and many other Internet facilities have made the power of customers far greater. And it is obvious that in order to stay in the competitive world, companies are forced to understand the attitude of customers as much as possible and try to use these methods in line with the interests of customers. The purpose of this research is to investigate the relationship between online advertising and the level of customer satisfaction in telecommunication companies in Faryab Province.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

References

Rashidi, Rostam et al. 1393 Investigating the impact of social media on marketing and advertising. International conference of management.

Rahim Nia, Fariborz. 2014. Economy and Management Journal, second year, number eight

Zaviyar, Farzad et al. 1391. New Marketing Research Journal, Ali-Pozuhashi, 2nd year, 3rd issue, 2011

Sohrabi Renai, Maryam and Rashidpour, Ali. 1394 Social Cultural Strategy Quarterly, 5th year, 19th issue.

Shaker, Shahin. 2017. Internet marketing. Tehran: Samit Publications.

Mohammadian, Mahmoud. 1382. Advertising management from a marketing point of view. Tehran: Harufiye Publications.

Ansar, Sidra; Lodhi, Samreen. (2015, October). The Impact of Service Quality on Customer Satisfaction in Telecom Sector of Pakistan: An Empirical Study of Pakistan. International Journal of Scientific and Engineering Research, 6(10), 1639-1645.

Hasebur Rahman, M. (2014). Factors Affecting Customer Satisfaction in Mobile Telecommunication Industry in Bangladesh. Business, Management and Education, 12(1), 74-93.

Kim, M.-K., Park, M.-C., & Jeong, D.-H. (2004). The Effects of Customer Satisfaction and Switching Barriers on Customer Loyalty in Korean Mobile Telecommunication Services. Elsevier Business Management with Cooperation of Telecommunication Policy(28), 145-159.

Nurysh, N., Naghavi, N., & Chan Yin Fah, B. (2019). Study on Factors Affecting Customer Satisfaction in Mobile Telecommunication Industry in Malaysia. International Journal of Recent Technology and Engineering (IJRTE), 7(5S), 299-306.

Reaz Uddin, M., Enalol Haque, M., & Bristy, J. (2014). Customer Satisfaction of Telecom Industry in Khulna City Bangladesh. European Journal of Business and Management, 6(23), 87-94.

Sharma, R. (2014, May). Customers Satisfaction in Telecom Sector in Saudi Arabia: An Empirical Investigation. European Scientific Journal, 10(13), 354-363.