Pink Tax; Women’s Tax for Being a Woman!

Authors

  • Suman Meena Assistant Professor (Guest Faculty), Zakhir Hussein Delhi College, University of Delhi, Delhi, INDIA.

DOI:

https://doi.org/10.55544/ijrah.5.3.30

Keywords:

Pink Tax, hidden charges, stakeholder/ producers, gender pricing, Manipulation

Abstract

This article based on current scenario of differential behaviour with consumer’s based on their gender identity as hidden charges of belonging to that gender.  I tried to divide my article into in first part in tries to introduce my topic   by giving definition and evolution of the taxation system by the state authority to the other’s (market holders) with this I try to analysis how it impacts our public life. After this in second part I tries to explain the types of gender based hidden taxation manipulative tactics like gender marketing, brand value, VAT as sales tax or luxury or premium tax from targeted consumers and many other forms of discriminatory behaviour after this, I explain reason and factor that causing this phenomenon by explaining the both side perception (consumer and market producers). At last I  explained the precautions like awareness ,  multipurpose  item, gender neutral, comparative sell, read label , and by applying other steps we can save us by    trapping into the hidden tax web trap at we can finally vanish this discriminatory conditions .In final part   conclusion of the whole scenario take place where I interpret the whole article by giving final statement of the article that pink tax is not about only women’s but it also about the loop holes of our society  in which we cannot create a fair ,equal, justiciable, for this we need self-aware society for our own empowerment and betterment is the only solution of the problematic situation.

Downloads

Download data is not yet available.

References

Wishart; Poo,M.C-P; Baxter, K; Lau,Y-y. The “Pink Tax” and Gender price disparity in personal care (July 2024) by MDPI encyclopedia ( link; https://www.mdpi.com/2673-8392/4/3/83 )

Barari, Neha; Sharma, Madhvi; Makhija, Ritu; Sivasankar, Amrita. A . Pink tax :- a price discrimination with unfortunate females ( November 2023) by Research Gate ( link; https://www.researchgate.net/publication/375773785_PINK_TAX_-A_PRICE_DISCRIMINATION_WITH_UNFORTUNATE_FEMALES ).

Singh, Anushi. A study to asses the attitude of the female population towards pink tax across India (May 2024) by Research Gate . (Link; https://www.researchgate.net/publication/380295075_A_study_to_assess_the_attitude_of_female_population_towards_pink_tax_across_India )

Biswas,Sonali; GS ,Parvathi; Mishra, Prachi; Dr Kamath B., Jyothsna. Attitude towards Pink Tax in Indian population : A gender- based analysis.(December 2024) By The International Journal of Indian Psychology. (Link; https://ijip.in/articles/attitude-towards-pink-tax/ )

Kardetoft, Matilda . The Pink Tax an investigation of gender -based price discrimination in the Swedish market for personal hygiene products.(June 2022) . By JONKOPING UNIVERSITY international business school.

Feingold, spencer. What is the Pink Tax and how it hinder the women?(July14,2022). By world economic forum.( Link; https://www.weforum.org/stories/2022/07/what-is-the-pink-tax-and-how-does-it-hinder-women/ ).

Pant, Svasti . Unpinking discrimination ; Exploring the pink tax and its implications.(September 2020) By international journals of policy science and law volume 1, Issue 3. (link; https://ijpsl.in/wp-content/uploads/2021/03/UnPinking-Discrimination-Exploring-the-Pink-Tax-and-its-Implications_Svasti-Pant.pdf )

Downloads

Published

2025-05-28

How to Cite

Meena, S. (2025). Pink Tax; Women’s Tax for Being a Woman!. Integrated Journal for Research in Arts and Humanities, 5(3), 271–275. https://doi.org/10.55544/ijrah.5.3.30

Issue

Section

Articles