Social Media Influence on Naga Youth Identity Formation: Navigating Digital Spaces, Cultural Preservation, and Online Harassment

Abstract

This mixed-methods study explores the influence of social media on cultural identity formation and online harassment experiences among Naga youth aged 16 to 30 years. Combining survey data from 400 participants with in-depth interviews of 30 content creators and content analysis of 200 social media posts, the research investigates how digital platforms enable cultural expression, facilitate community engagement, and simultaneously expose youth, particularly women, to cyberbullying. Findings reveal that social media acts as a critical tool for hybrid identity negotiation-balancing tribal traditions with global digital culture-but also presents gendered risks that impact mental health and participation. The study underscores the need for culturally responsive digital literacy, community support structures, and collaborative policy efforts to protect indigenous youth in evolving digital spaces.