Electronic Methods and Their Impact on Product Promotion Effectiveness : A Field Study on Tourism Companies in Bani Walid

Abstract

This study aims to examine the impact of electronic methods, specifically electronic advertising, on the effectiveness of product promotion in the tourism sector. With the rapid growth of digital marketing tools, understanding their impact on product promotion has become essential, especially in emerging markets like Bani Walid. This research was conducted as a field study from the perspective of employees working in tourism companies within the city. The study utilizes a descriptive analytical approach, which allows for an in-depth analysis of the relationship between electronic advertising and product promotion effectiveness.

The study population comprised individuals responsible for electronic sales in five tourism companies in Bani Walid. These companies were selected for their active involvement in online marketing and their role in promoting tourism services. The sample size consisted of 25 individuals who were directly engaged in the electronic sales and advertising processes within their respective companies. To gather data, the researcher distributed 25 questionnaires designed to measure the perceived impact of electronic advertising on product promotion. Out of the 25 distributed questionnaires, 20 were returned and found to be suitable for statistical analysis, making the effective response rate 80%.