GANDHI, H. Customer Retention Strategies in Indian E-Commerce Platforms: A Comparative Empirical Study. Integrated Journal for Research in Arts and Humanities, [S. l.], v. 6, n. 1, p. 174–179, 2026. DOI: 10.55544/ijrah.6.1.27. Disponível em: https://ijrah.stallionpublication.com/index.php/ijrah/article/view/1020. Acesso em: 19 oct. 2026.